At BridgeOverTW, we believe that your website can be your most potent, lowest-transaction-cost customer acquisition, retention and extension channel.

BridgeOverTW has extensive experience in maintaining large portals. BridgeOverTW understands the technology that goes into building large websites and the strategic thought processes that drive website dynamics. Most websites are information heavy and do not call for visitors to take action. That the website can in effect be a close rival – and better than “other” sales channels is a fact that some organizations are waking up to. The key to this is the way information is mixed with persuasive elements – persuading the visitor to take action. With Metrics Analysis at its core, there is every possibility of having a 24/7 approach to the web site, constantly finding the best possible means of gaining insights into what prospective customers are doing in terms of their onsite behavior thereby making it easier to convert.

BridgeOverTW uses a combination of proprietary knowledge and available toolsets in this practice.

Over the years, BridgeOverTW's clients have engaged us in the following areas

Usability Research, Analysis & Consulting
Design

Portal Management
Content Publishing and Management
Portal and Wireless Integration

Execution
The graph below best represents our approach to Online Channel Management.

Teams
Typical teams within BridgeOverTW that handle Alternate Channel Management engagements comprise Business Managers, Creative and Metrics teams.