Search Engine Optimization is the process where the client's website is optimized for search engines. The algorithms that power various search engines like Google & Yahoo scan the web and rank sites on the basis of various parameters like content, recency of pages, links to the website, meta tags, etc. A combination of these parameters results in a score or rank for each website and these are used to generate search results. Websites that are recognized by these search engines as most relevant to the searched word or phrase are “search engine friendly”.

BridgeOverTW has significant experience in this practice, which is manifest in its deliveries - a top 10, top 20 or top 30 placement.

The scope of work includes:
Keyword or key phrase validation
Site optimization
Reporting
Directory submissions

Keyword Marketing

In leading search engines like Google, Yahoo and Overture, for specific keywords, the top listings can be registered for the client. There are a number of options available including real-time modification of the website URL and descriptor in order to boost clicks. Many of these options are priced on a click thru basis.

BridgeOverTW offers complete campaign management services from planning, implementation, monitoring and reporting activities. The scope of work includes

Keyword identification and validation
Budgets planning & execution
Ad composition
Scheduling
Response monitoring across search engines
Analysis and course corrections
Website traffic analysis

Competitive Analysis:
As an extension to the search engine optimization process, BridgeOverTW can track the ranks achieved by competition websites (as defined by client). As part of the search engine optimization process, competitive analysis is usually conducted for the keywords relevant to the client.